We felt that with October being Breast Cancer Awareness Month, there were so many walks and luncheons that it was difficult to attend everything both financially and emotionally. While the speakers are filled with knowledge and encouraging stories, people often feel emotionally drained at the end of the affair. We knew we needed to change things up. With music being something that people of all ages can enjoy and families can experience together, we had the idea of doing a super concert. THE ONE LOVE WORLD concert was born. It was an incredible way to bring people of all walks of life together to celebrate the strides being made, and to celebrate life and all the survivors. It was also an opportunity to allow us to reach millions of people at once. Most of the proceeds from THE ONE LOVE WORLD concert will go to cancer organizations.